You can give non-friends the opportunity to subscribe to their updates on Facebook.
To do this, follow this link, being logged in to Facebook (Settings / Subscribers) and select “Available to all” in the option “Who can follow me”.
For public profiles, Facebook provides this widget:
This applies to regular profiles. If we are talking about public pages on Facebook, which are launched by famous people, then by default they are open for subscription for everyone and they don’t have such a concept as “Friends”.
How to post in a group on Facebook
Open the ribbon and select “Groups” on the left. Go to the right community. The text box is located at the top under the cover. In it you can attach to the message or separately from it:
- Photo / video.
- Photo album.
- Invitation to the event.
- Product card for sale.
- Meeting offer.
- Marks about visits, friends.
- Emoji, gifs.
As in the case of a personal page, a record can be issued in the usual format, or in the form of a poster with a colored background. For her to appear in the group, click Publish. Your message will be visible to all visitors to the group.
By the same principle, you need to act on the business pages of companies. The only difference is that they have more advanced functionality. There you can create notes (similar to articles in VK, but in a simplified form), vacancies, product offers at a discount, conferences, advertising.
Now you know what kind of publications you can do on Facebook. Next we will talk about their design.
Facebook post size, pictures for it and main functions
The optimal size of conventional images is: 1200 * 630 pixels. Maximum proportions: 2048 * 2048 pixels. For a picture with a link (articles that were shared from the site) –– 470 * 246. Infographics with a link –– 158 * 237. Video –– 1200 * 675.
As for the number of characters in a note, it is limited to 63,000 characters. It should be remembered that very long materials are rarely read out. Only the first 3000 characters will be visible, the rest will be truncated by the link “Read more”. It opens in a new tab. Recording up to 3000 is limited by the "More" button, which simply expands it on the same page.
How to mark a person on a Facebook post
If you haven’t published the content, then click on the “Mark a friend” button under it, enter the person’s name. You cannot mark in a published note, you can only add a comment, photo, video, gif, emoticon. Also, you won’t be able to do this even if you saved the information in a draft.
Follow the same principle when adding publications in groups and on business pages.
How to fix a post on Facebook, disable comments on it
Attached information moves to the beginning of the chronicle. This feature is only available on business pages. To raise a note up, click on the three dots to the right of it. Then - “Attach at the top of the page”.
It is not possible to close comments completely on Facebook in regular and public accounts. There are only two restrictions that can be set. They will apply to everything you publish.
Go to “Settings” –– “Chronicles and Tags” and enter the phrases you want to block. This way you will get rid of spam and negative responses from users.
Then open the "Public publications" block and edit the access to comment.
How to make a pending post on Facebook
Planning is available on business pages if you are their administrator or editor. To publish material at a specific time, you need to write it and use the "Publish" button to open the menu. In it, select "Schedule", enter the data and confirm the action.
To delete, edit or move the show in time, go to the "Publishing Tools" at the top of the profile, go to the "Scheduled" tab (on the right side of the screen). Check the box for the item you need and open the “Actions” menu as in the screenshot below.
How to change the publication date
In the personal profile and on the public page, you can set a different exit time for the entry. If you want to move it into the past, then it is very simple to do. One of the conditions - the date should not be earlier than the one on which the profile was created. Also, you will not be able to redo the numbers of the promoted material.
- Go back to the publications menu.
- Select Change Date.
- Set month, day, year, hour.
If the note has not yet been posted, click on the arrow on the "Publish" button and replace the data.
How to raise a post on Facebook
For you to read and comment on as many people as possible, you need to configure the promotion. To do this, several conditions must be met. You must have:
- A published, personal account-related business page. The status can be checked and changed in the “Settings” –– in the upper right.
- A note on a business page suitable for promotion. Here you can see the formats that can not be raised.
- Admin role with rights to set up ads and manage posts. If you created a profile, then you have them.
If everything is ready, find the content you want to promote and the blue button under it with the words "Promote". Then you need to choose the target audience, the duration of the campaign, its cost (you set it yourself), approximate coverage (the number of people from Central Asia) and the type of currency.
After you submit the application, it will be checked by Facebook specialists. When the advertisement is launched, you will receive a notification.
How to promote a post on Facebook
There is another way to promote a page or post — through ADS Manager. It has more opportunities for promotion. You can choose a goal: coverage, engagement, traffic, recognition and other options.
To proceed to the creation of an advertising campaign, open the main menu of the page (as in the screenshot above) and click "Create advertisement". In the window that opens, select your task, scroll down and go to the next part. Then edit the data: country, currency, time zone, confirm the action. At the fourth stage, it is important to choose the right audience and budget.
The place graph indicates the points of your company or more global landmarks: country, region, city. As a result, people who are within the radius of these geographical points see the ad. In the "All People" drop-down list, select the people that interest you: locals, travelers, recent visitors.
Then set up detailed targeting. This will help you get a better response to your campaign. First, fill in the "Include people matching at least one of the conditions" field. To do this, click "View" and open the lists, select the target audience. By the same principle, exclude those who are definitely not your potential client.
After that, in the fifth part of the settings, you can create a new advertisement or select an existing one, set up identification data. Then - “Confirm”.
In the article, we talked about the technical side of publications on this social network. But to achieve a better result, you need to remember the content of the entries. Experts advise you to pick bright pictures for them, write not too long texts, if your format does not provide for this. As well as shorten links, do not create intrusive ads. It’s important to choose the best time to post on Facebook. This can be done in the "Statistics" section.
Mistake # 1: Too Much Text
Don’t forget that Facebook is a social network, not a blog. And this means that your posts should be extremely concise. Their goal is to encourage readers to do one of the following: like, share, comment or follow the link. If your subscribers see a huge sheet of text in front of them, most likely they will simply scroll it down without even looking.
Limit the amount of your Facebook posts. Ideally, their length should not exceed 140-200 characters.
By following this rule, you will learn to express your ideas clearly and concisely and make them more accessible to your subscribers. Consider, for example, the following post in which the psychologist advertises his upcoming lecture:
As you may have noticed, the author of the post is trying to fit a bunch of information into one post. At the beginning, she indicates the date, time and title of the lecture. Then he begins to discuss the essence of manipulation and talks about the benefits of lectures and training. And at the very end he refers to other trainings.
If your post turned out to be as huge, it is better to break it into several parts and publish them throughout the day. In our case, they could look like this:
- Second post
- Third post
- Fourth post
Mistake # 2: several links in one post
Each Facebook post must contain only one call to action, followed by a link. If there are several, readers will be confused and will not be able to absorb important information. This, in turn, will reduce the number of clicks on your links.
Consider every Facebook post as online advertising. He should briefly report on one valuable offer, whether it be a photo, video, e-book or product information, and encourage readers to take a specific action.
The example that we will look at next contains as many as 4 links:
The author of the post requires too much from readers: watch the video, register for courses, study additional information. It would be much better to divide this post into several parts (as in the previous paragraph).
The first part could include a link to the video, so that readers understand what the Robert Kiyosaki system is. And in the second part, you could publish a link to the registration page, which, in turn, would contain links to additional information ("Help in registering" and "How to register Yandex wallet").
Mistake # 3: explicit advertising of products and services in a post
This mistake is usually made by businessmen who have registered their companies on Facebook relatively recently. They consider this social network as a traditional marketing tool, like flyers and print ads, and then they are still surprised why they do not get any results.
In fact, there is nothing wrong with advertising your products and services using Facebook posts. However, you must be a little creative. Your posts should not only praise your company, but also provide value to readers in the form of a bonus or useful information.
Let's look at two different Facebook posts that promote products and services. The first one belongs to the military clothing and equipment store:
In this case, we see only advertising and nothing more. The post indicates only the name of the product and a link to the order page. There is no hint of value to readers.
Here is another example of an “advertising” post:
As you may have noticed, this post is significantly different from the previous one. Subscribers are offered not ordinary piano courses, but the opportunity to combine study and relaxation. Agree, it is much more pleasant to improve your musical skills, seeing the amazing landscapes of Provence outside, looking forward to an exquisite dinner of French dishes, and not in the gloomy and boring audience of a music school, which does not even have a dining room.
By promoting products and services on Facebook, you can also make your subscribers an exclusive offer. Take the example from the marketers of the LazyLady fashion online store:
Due to this offer, subscribers of the online store feel like members of a privileged group: after all, the discount is provided only to them. Thus, they will have more incentive to remain customers of this company and be active on its public page.
Mistake # 4: ignoring negative comments
When using Facebook and other social networks, you should always remember one important thing: your work is not limited to posting. You need to constantly monitor them in order to find out how popular they are, to respond to readers' comments and optimize their subsequent marketing activities.
You must respond to all comments of your subscribers that contain any question, suggestion or negative feedback (comments such as “Cool post!” Or “I completely agree!” Do not require an answer). If you leave these comments unattended, your subscribers will think that you do not care about their opinions.
Negative comments must be processed first so as not to annoy the commentator and other users who notice them. You should always present your arguments immediately below the comment. You should not wait until an angry client publishes an article in a local newspaper that ravages your company to the nines. The following example shows what can happen when ignoring negative comments:
As you may have noticed, one negative comment, not processed on time, entails new negative reviews, like a chain reaction. We can say that the reputation of the restaurant indicated in the post is irretrievably damaged. Customers who were going to visit this institution will continue to bypass it. And why? Because the restaurant staff did not bother to explain the situation to the disgruntled visitor in time.
Another thing is when company employees immediately respond to negative customer comments, as is the case with the largest restaurant chain in Kazakhstan AB Restaurants:
A company employee immediately responded to a customer complaint, thereby showing respect for him. In such situations, just apologize to the person and demonstrate their willingness to help. If an AB Restaurants employee hadn’t done this, then one negative comment would have spilled over others, as in the previous example.
When processing negative comments, it is important to remember the following points:
- Do not argue with the client. If he expresses dissatisfaction, then there is a reason for this. So apologize and try to help him. It is advisable to provide him with a discount or other bonus to compensate for moral or material damage.
- Keep an informal tone of communication. If your response to a negative review is written in the style of a corporate statement or a press release, then customers will think that you are simply trying to get rid of them. So avoid overly formal and dry phrases.
- Do not delete negative comments. Of course, you want your company to have an impeccable reputation, but getting rid of negative reviews is not the best solution. This will cause even greater dissatisfaction of your customers, and they will stop using your services.
- Negative comments are not so bad. After all, if a client has gained negative experience in interacting with your company, you still have the opportunity to improve and prove to him that his opinion is not indifferent to you. Agree, it will be much worse if the client does not express his dissatisfaction, but simply stops buying your goods or using your services.
Mistake # 5: asking for likes and sharing
You should not be intrusive, asking your subscribers of your company likes and sharing. You will look like a beggar and thereby ruin your reputation. If you still want to increase the number of likes and sharing your posts, then offer your subscribers a bonus so that they have an incentive to respond to your request.
Pay attention to two posts that show the wrong and right ways to get likes and shares. In the first case, it is obvious that the author of the post simply begs for likes:
Why should readers like this post? Due to the fact that the event will be "unbanal"? This is not a convincing argument. In addition, subscribers can consider this request as a call to "spam" their friends.
And here is an example of a more successful post asking to like:
In this case, nothing is being imposed on subscribers. They decide whether to like or not to like. Readers are given a bonus for the promotion of the post, and if they want to get it, then, naturally, they will click on the Like button.
Ask your followers about likes and sharing only if you are ready to offer them something in return.
You must provide them with a compelling reason for them to click the Like or Share button. You can formulate your call to action as follows:
- Like and get 10% off! The offer is valid only for our subscribers.
- Like and get access to exclusive photos and videos with our products!
- First of all, we publish information on new arrivals of goods on our Facebook page. Click "Like" to always be in the subject.
Ошибка №6: длинные URL-адреса
Длинные ссылки, которые вы включаете в свои посты, загромождают ваши публикации и придают им небрежный вид. Вот один из примеров:
Эта абракадабра из случайных цифр и букв занимает целые две строки и заметно портит внешний вид поста, разве не так?
А вот другой пример, в котором уже используется короткая ссылка:
As you can see, the post has become more concise, accurate and readable. And all thanks to reducing the length of the link.
Want to reduce the size of your URLs? You can do this without difficulty using the free Bitly.com service:
Using it is very easy. Just enter your URL in the blank field and click on the “Shorten” button. As a result, you will receive a unique and accurate URL that will no longer annoy your subscribers.
Do not neglect the little things
So, we examined the main mistakes that can spoil the attractiveness of your posts on the social network Facebook. Be attentive to every detail of your publications, no matter how insignificant they may seem. Indeed, it is from such trifles that the opinion of real and potential customers about your company is formed.